Samford University


Marketing Toolbox

Resources for marketing and communicating the Samford brand

“Samford. . . the world is better for it.”

We share this expression of the Samford University ethos and experience through what we write, say and present about the university. In today's media-rich and ever-changing communication landscape, there are almost unlimited opportunities for us to tell the Samford story.

A strong brand helps us

to consistently share our purpose, articulate our mission and describe the university in words and images that reinforce what is unique about Samford University.  Over the last decade, these Brand Identity Guidelines have been developed and refined to help all our colleges, schools, departments and programs produce materials that are consistent, professional and immediately recognizable as Samford University.

Samford University is branded

through the fulfillment of its mission in the use of official university images and content guidelines to ensure a consistent image of the university to its many publics. Use these guidelines to ensure your creative work reflects and reinforces the Samford University brand.

The university’s brand

is more than just its images and extends to customer service, special events and other communication that represents the university to constituents and to the experiences those constituents have with the university. It is a collaboration that involves the entire university community.
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